This poster shows a skier explosively breaking through walls in a surreal snowy environment—symbolizing ambition, courage, and pushing past limitations. The idea was to take the often-heard motivational cliché of “breaking barriers” and translate it into an exaggerated, dreamlike scene that visually shocks and inspires.

Why this poster?
Placed in a quiet, reflective space like a night-time bus stop, the artwork offers motivation at a moment of pause—where people are typically waiting or in transit. The glowing poster contrasts with the dark, wet pavement, creating a cinematic effect that enhances the surreal energy and encourages viewers to shift their mindset from passive to active, from routine to daring.